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Monday, 11 March 2013

How to Classify Your Neighbors - Ontario Geodemographic Segments

We've completed our segmentation system by adding with even more Dissemination Area segments.

We now have a full 40 micro-segments, which we think offer a pretty good level of detail about particular blocks of territory that equate to about a city block each.

Technically there are 54 different segments, but fourteen of them contain 5 or fewer Dissemination Areas in the whole of Ontario.

Anyway, you can now browse the whole province of Ontario, in all its newfound geo-demographic-segmented glory!

Click Here to See Our Full Ontario Segmentation Map


Steven Lee said...

This is amazing. It is strange how the definitions of my community is both familiar and slightly surprising. The implications for campaigns is obvious. Thank you so much for this work.

Can project said...


We've been building up to combining this kind of information with politics, that's the next step.

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